Creative direction, mood board, conception, product curation, styling and campaign execution for Deny Designs — a modern, home decor brand offering tens of thousands of artist-created designs on a number of made-from-scratch home decor products. Every creative initiative at Deny involved facilitating that design process for the customer. With so many designs to choose from, the customer benefitted from any inspiration and trend collections to help narrow their search.
As the creative director and sole designer across every visual touchpoint, my role was to not only come up with relatable and aspirational trend collections, but to also execute them into a product collection, visual storyboard, photoshoot, content, graphic design, email and execution.
With increasing travel values, global patterns were on the rise in popularity within home decor. It lended perfectly to a maximalist’s love of pattern mixing. I wanted to introduce a fresh palette of colors with combinations of teals and greens mixed with terra cotta and blush. It’s a seemless trend that really incorporates the love of plant life and a trendy Jungalow aesthetic. I combined soft peaches and neutrals with sage and “matcha” greens that felt bright and refreshing. The collection featured art that was within the color palette and thus easily apt to fool-proof, playful pattern mixing by customers.