Creative direction, mood board, conception, product curation, styling and campaign execution for Deny Designs — a modern, home decor brand offering tens of thousands of artist-created designs on a number of made-from-scratch home decor products. Every creative initiative at Deny involved facilitating that design process for the customer. With so many designs to choose from, the customer benefitted from any inspiration and trend collections to help narrow their search.
As the creative director and sole designer across every visual touchpoint, my role was to not only come up with relatable and aspirational trend collections, but to also execute them into a product collection, visual storyboard, photoshoot, content, graphic design, email and execution.
For the spring collection, I wanted to reintroduce tropical inspiration in a new colorway. Using fresh citrus hues and pale pink and peach mix-ins, I created an editorial with various colorways to use throughout the new seasons’ promotions.