Deny Designs went through a long evolution of brand identity.
Yonder House wanted to highlight the many hands that go into a successful event within their design and event company. They cheekily called their in-house staff, Yonderettes. To elaborate on this, they wanted a custom script of “Yonderettes” to be turned into patches for their event setup uniforms. The client loved the illustration so much that it became part of their 2019 New Neu campaign, featuring models that each represented a new color palette to inspire the year’s events. The four color palettes/models were portrayed through a makeshift band called, The Yonderettes. A full and successful campaign followed featuring my custom illustrations.